Motion Graphics for a fractured LED screen that staged the presentation of the concept car Vision EQXX for the Mercedes booth at the Beijing Motor Show in 2022 that was postponed due to the pandemic. The screen displayed a highlight product film and idle graphic loop inspired by the smoke lines used in a wind tunnel to demonstrate the car’s aerodynamic capabilities.
● Design
Development of looping motion graphics that convey the aerodynamic capabilities of the car.
● Strategy
Design variable content for idle screens and presentation.
● Design
Aerodynamic smoke lines with gradients and blurs that pull the viewer in.
Motion Graphics for a fractured LED screen that staged the presentation of the concept car Vision EQXX for the Mercedes booth at the Beijing Motor Show in 2022 that was postponed due to the pandemic. The screen displayed a highlight product film and idle graphic loop inspired by the smoke lines used in a wind tunnel to demonstrate the car’s aerodynamic capabilities.
● Design
Development of looping motion graphics that convey the aerodynamic capabilities of the car.
● Strategy
Design variable content for idle screens and presentation.
● Design
Aerodynamic smoke lines with gradients and blurs that pull the viewer in.