Radioshow showcasing latinamerican DJs and producers with a monthly mix and Q&A. This show aired on Radio Lora, in Zurich, during 2022–2024.
◎ Services
Concept Ideation, Naming, Social Media Content Strategy, Curation, Jingle Sound Design, Branding and Motion Design.
◎ Strategy
Seeking to build a bridge between the music scenes of Abya Yala and Europe, I created this radio show to help rebalance the cultural exchange. While a great deal of art flows from Europe to the rest of the world, the reverse is less common. Each month, the program featured an artist from Abya Yala, combining a 45-minute mix with a 15-minute interview.
◎ Design
For the naming and typography, I drew inspiration from the visual language of ferry lines — their logos, signage, and timetables. Paired with oceanic imagery, this concept forms the foundation of the show's visual identity and evokes the idea of cultural transit across the Atlantic.
